We specialize in Nation and Place Branding, leading the industry by helping places stand out, connect meaningfully, and thrive on the global stage.

At Bloom Consulting, we help places shape their future through Nation and Place Branding. We create emotional connections and reflect each place's unique essence, turning visions into reality and driving lasting impact.We support places around the world in achieving their goals, fostering growth, and creating prosperity.

Partnering across six continents

Since 2003, Bloom Consulting has been a pioneer in Place Brand Strategies, shaping the identities of countries, regions, and cities across six continents with over 190 case studies that showcase our expertise and global impact. In addition, we provide support to influential entities like the World Economic Forum.
Perú Suomi عُمان Türkiye Açores Sverige Rīga Jyväskylä München Österreich България Éire Norge Polska España Suid-Afrika Brasil Latvija أبو ظبي Deutschland Lisboa Oslo-regionen Algarve Andorra Aruba Australia Bern Botswana الكويت Brussel Buenos Aires Costa Rica Ecuador El Salvador Helsinki Hercegovina Indonesia Jamaica Kuala Lumpur Madeira Madrid Malta Miami Paraguay الرياض Portugal Praha Rio Grande do Norte السودة Stockholm Seychelles Uruguay Perú Suomi عُمان Türkiye Açores Sverige Rīga Jyväskylä München Österreich България Éire Norge Polska España Suid-Afrika Brasil Latvija أبو ظبي Deutschland Lisboa Oslo-regionen Algarve Andorra Aruba Australia Bern Botswana الكويت Brussel Buenos Aires Costa Rica Ecuador El Salvador Helsinki Hercegovina Indonesia Jamaica Kuala Lumpur Madeira Madrid Malta Miami Paraguay الرياض Portugal Praha Rio Grande do Norte السودة Stockholm Seychelles Uruguay Perú Suomi عُمان Türkiye Açores Sverige Rīga Jyväskylä München Österreich България Éire Norge Polska España Suid-Afrika Brasil Latvija أبو ظبي Deutschland Lisboa Oslo-regionen Algarve Andorra Aruba Australia Bern Botswana الكويت Brussel Buenos Aires Costa Rica Ecuador El Salvador Helsinki Hercegovina Indonesia Jamaica Kuala Lumpur Madeira Madrid Malta Miami Paraguay الرياض Portugal Praha Rio Grande do Norte السودة Stockholm Seychelles Uruguay

Our Unique Approach to Nation and Place Branding

Bloom Consulting is 100% dedicated to Nation and Place Branding. Through our proprietary services, we help places stand out and thrive. Each service - Place Analytics, Placemaking, Tourism Development, and the Bloom Consulting Academy—is designed to work together, ensuring a holistic approach to building sustainable, impactful brands that drive lasting success.
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Nation and Place
Branding

We craft transformative Nation and Place Branding strategies that go far beyond a simple logo or slogan. At Bloom Consulting, we shape identities that resonate on a global scale, redefining how countries, regions, and cities are perceived. Our visionary approach blends strategic insight with actionable plans, empowering places to tell their unique stories, build authentic perceptions, and unlock their full potential. With every project, we aim to inspire, elevate, and change the way the world sees and connects with each place. 
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Place Analytics

At Bloom Consulting, we lead innovation in Nation and Place Branding with advanced analytics and proprietary tools that give cities, regions, and nations the insights they need to succeed. Our Place Analytics tools provide a deep understanding of how the world perceives a place, measuring everything from reputation to digital identity. We help places analyze their strengths, identify growth opportunities, and pinpoint challenges through data-driven insights.
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Placemaking

Our micro approach to Placemaking focuses on creating meaningful, vibrant spaces that truly resonate with the people who live there. By listening to local communities and understanding their needs, we shape neighbourhoods and urban areas that reflect their unique character. This approach fosters growth, innovation, and connection, ensuring each place becomes a thriving, people-centered environment. It strengthens the local identity and ensures the story of each place extends beyond its borders.
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Tourism Development

At Bloom Consulting, we connect the unique identity of each place to sustainable tourism strategies that benefit locals while positioning destinations as attractive and memorable for relevant, meaningful visitors. By aligning place identity with targeted messaging, we craft authentic tourism perceptions that drive progress and create better travel experiences. Through innovative research methods, we ensure every destination stands out, fostering positive connections between communities and travelers while promoting long-term sustainability.
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Bloom Place Academy

The Bloom Consulting Academy is designed to empower stakeholders and ensure full alignment with the Nation and Place Brand strategy. By bringing our expertise to a diverse group of stakeholders, we create a shared sense of ownership and inspire collaboration. Through practical training, we equip nation and place branding experts with the tools and knowledge to represent and implement the brand effectively. With hands-on learning at its core, the Academy ensures stakeholders are fully aligned with the brand’s vision and ready to bring it to life in impactful ways, creating enduring value for the future.

Country And City
Brand Rankings

The Bloom Consulting Country Brand Rankings provide a cutting-edge, data-driven approach to understanding how countries are perceived globally. Our rankings, widely trusted by professionals and organizations like the World Economic Forum, highlight key strengths, opportunities, and challenges shaping a nation’s brand. With dedicated Tourism and Trade Editions, we measure and analyze rankings from all over the world, offering unrivaled insights that are essential for policymakers, academics, and industry leaders. At Bloom, we believe in open access—download these exclusive rankings now and unlock the powerful data that drives success in global perception, tourism, and trade

14 Steps to Nation Branding

Unsure where to start with Nation Branding? Our 14 Steps to Nation Branding framework offers a clear, actionable roadmap to help nations shape and enhance their global image. Combining academic research with practical, real-world applications, this resource provides proven strategies and steps to create a powerful, sustainable Nation Brand. Best of all, it’s free to download, providing industry professionals and academics with the tools needed to implement successful nation branding strategies from day one.

Nation and Place Branding Impact on Place Economies

Our groundbreaking Research Series on Nation and Place Branding uncovers, for the first time, the measurable economic impact of a nation’s brand. With innovative methods, we’ve mathematically calculated how brand perception drives investment, creates jobs, and stimulates local economies. This pioneering study is a must-read for policymakers, city planners, and brand stakeholders eager to unlock the true power of Place Branding and its transformative effect on regions and nations.

Find out more about us in our Journal

The Journal is your go-to resource for the latest trends, research, and strategies in Place Branding. It goes beyond just articles and case studies—it’s a behind-the-scenes look at how we work, offering a glimpse into the day-to-day life of the Bloom team. Here, you’ll find personal stories, client collaborations, and insights into the real-world impact of our projects. This is where the human side of Bloom Consulting comes to life, giving you a closer look at the passion, creativity, and hard work that drives our success.

Services

  • Nation and Place Branding
  • Place Brand Measurement
  • Placemaking
  • Tourism Development

Rankings

  • Country Brand Rankings
  • City Brand Rankings
  • Place Branding Research

Clients

  • Nation Branding
  • Region Branding
  • City Branding
  • Place Branding

HQ | MADRID

La Palma 14, 1 izq.
28004 Madrid - Spain
+34 91 308 02 86 - Office
madrid@bloom-consulting.com

LONDON

3 Lloyds Avenue,
London, EC3N 3 DS - UK
+44 203 769 43 01 - Office
london@bloom-consulting.com

LISBON

Campo Pequeno 2, 10A
1700-078 Lisboa - Portugal
+351 210 936 819 - Office
lisboa@bloom-consulting.com

SÃO PAULO

Av. São Luís, 187,2º andar, Loja 16 São Paulo - SP 01046-001
+55 11 3129 3388 - Office
spaulo@bloom-consulting.com

PARIS

18 rue Amelot
75011 Paris - France
+33 1 77 10 89 24 - Office
paris@bloom-consulting.com

RIYADH

2470 Al Isfa, Al Malqa Dist.
13523 Riyadh - Saudi Arabia
+966 55 535 3300 - Office
riyadh@bloom-consulting.com

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